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At WNWN we offer food that’s close to, or just past, its ‘best before’ date, at greatly discounted prices.
According to the Food Standards Agency, 7 million tonnes of food and drink is thrown away from our homes every year – the majority of which could have been eaten. Which means billions of pounds’ worth of perfectly good food is thrown out unnecessarily.
But it doesn’t have to be that way, and the key is in the terminology on the package.
Food sold in the UK has one of two dates on the packet, one is the ‘best before’ date, and the other the ‘use by’ date. The ‘best before’ date refers to the perceived quality of the item, whilst the ‘use by’ date refers to its safe consumption.
What the experts say:
“Best before dates are about quality, not safety. The food will be safe to eat after this date but may not be at its best.”
• Food Standards Agency
“Best before dates are about quality, not safety. When the date is passed, it doesn’t mean that the food would be harmful, but it might begin to loose its flavour or texture”
• NHS Choices
Both sources say there is no issue with the safety of food past its ‘best before’ date. We’re also aware that manufacturers will use a very safe ‘best before’ date, to avoid compromising the quality of their product. That’s why we at WNWN regularly test the food we sell to ensure it still has the texture and flavour you’d expect.
We’ll always display the best before date of the product being sold, and we will never sell food past its ‘use by date’ – as these dates are about the safety of the item.
For more information on dates and food labelling, please use the below links:
Or if you have any questions or comments, please contact us.